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Q&A Creating Slogans/Rallying Cries

Most slogans and rallying cries are banal in themselves. Terri's example of "Remember the Alamo" is a case in point. Unless you do remember the Alamo, and unless you care about what happened there,...

posted 7y ago by Mark Baker‭  ·  last activity 4y ago by System‭

Answer
#4: Attribution notice removed by user avatar System‭ · 2020-01-03T20:41:50Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/24440
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T05:33:11Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/24440
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar System‭ · 2019-12-08T05:33:11Z (over 4 years ago)
Most slogans and rallying cries are banal in themselves. Terri's example of "Remember the Alamo" is a case in point. Unless you do remember the Alamo, and unless you care about what happened there, it might as well be "Remember Schenectady".

Slogans and rallying cries work by invoking stories that the hearer cares about. If you don't know the story, or care about it, then the slogan will sound silly, no matter what it is.

So, you need to tell the story, make the reader care, and then create the rallying cry.

#1: Imported from external source by user avatar System‭ · 2016-09-01T20:02:37Z (over 7 years ago)
Original score: 3