Just how Different are Male and Female Readers?
It is my belief that male and female readers are more or less the same. There are differences in how we view things, but those differences do not stop us from liking the same book or movie. I can see this clearly on iMDB. If I look at the broken down votes for a movie, I can see that there is a difference between what females and males like, but the difference is negligible. Often only within 0.2 difference.
The below is a screenshot of the broken down voting for Star Wars VII. You can see that females liked it more than males, but that the difference is small:
Question: I recently had someone call this belief into question. He implied that differences between male and female readers are extreme, and said that an author would need to "know a great deal about the significant differences between male and female psychology, neurology, world view, values, motivators, character traits, and 'hooks.'" In a further discussion, he also said that male readers like a hero that they can look up to you, while female readers prefer a hero who is an ordinary person and more human.
I have never heard these claims before. If they are true, then they completly revise everything I've ever heard about character development. So I ask you: is he right? Are female and male readers really that different?
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I wouldn't put too much stock into this. In the 2000s, the best selling children's book series were (in order from best to worst) Harry Potter, Animorphs, and Goosebumps. All three are book series were intended for a male audience though the two best performing series were written by women. Despite this, Harry Potter has a huge female fan base, and Animorphs and Goosebumps would have female lead protagonists as the view point of some books.
You can also take a look at Disney, who started his film career by making a movie about a female heroine (Disney wanted something he knew his kids would watch, and he only had Daughters). Though admittedly, Snow White required a lot of males to step in and offer her advice, she was the lead. I once argued that there was only two truly 100% noble heroes through the entire animated canon: Robin Hood and Bernard from Rescuers/Rescuers: Down Under. I discounted the former because you can't do Robin Hood without the 100% nobility.
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Your question mixes two different perspectives.
The IMDB stats are aggregates, not only of a population but also of a movie. Two people can give the same movie the same score for completely different reasons. For example, one thought the story and characters were great, but the directing and visual effects were shitty. The other thinks the story was crap, the characters one-dimensional, but the humor was spot-on, the music was fantastic and the directing and camera work superb. Both give it a 7/10.
Your acquaintance points out that genders have different preferences regarding specific aspects of a story. And that may well be true. We know that male and female archetypes in storytelling are quite different (e.g. Heroe's Journey vs. Heroine's Journey) and some differences seem universal across cultures and thus are unlikely to be leftovers from some specific gender cultural background.
I would listen to both of these points. Yes, male and female readers may well have different preferences and expectations. And yet, despite those, they might enjoy the same story in more or less the same way.
Notice that especially in movies, which are double- and tripple-million dollar productions, conscious effort is made to appeal to as wide an audience as possible. Even in typical male-audience movies, characters and subplots are injected to appeal to a female audience (and vice versa). The almost-identical ratings you see are not by accident of men and women being similar, but engineered and focus-group tested.
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If you would like to immediately disprove your friend about the fact that female readers prefer a protagonist that is an ordinary person, I'll refer you to the works of Jane Austen, which are favored by female readers, incredibly popular and about the landed gentry in the late 18th/early 19th century. Personally I wouldn't call any of the protagonists "ordinary people".
I think it's possible that your friend is getting confused about male/female readers and male/female characters. An author does certainly need to understand how males and females are different if they're planning on writing about them, but no more than they would need to know about what it's like to live in poverty if the character lives in poverty, or what it's like to live in India if the character is Indian. It's simply part of good character building.
So it all comes down to how realistic the characters are, and how much the readers relate to them. It's obviously easier to relate to a protagonist that is more similar to oneself (the entire genre of young adult fiction is centered around that premise) but that doesn't mean that people cannot understand or will refuse to read books targeted outside their demographic. A lot of adults read Harry Potter. Sure they were probably children once, so can at least relate to the character based on their memories of childhood, but the majority of women were never teenage boys yet still enjoy reading it.
As for the claim about males preferring heroes and females preferring ordinary people, off the top of my head I would think that most fiction leans towards the characters fitting that stereotype. There are plenty more protagonists that are both heroes and men, but if anyone thinks that a hero can't be a woman then Katniss Everdeen would like to have a word.
I'm going to go ahead and assume based on the pronouns in your question that your friend is not and has never been a female, so is probably unqualified to comment on what women generally look for in their books. Like I said, based on all of the books that have ever been written it may be safe to assume that writers tend to write their books following your friend's exact type of thinking, so it's at least unsurprising that he made the claim.
However, if 2016 has proven anything so far, it's that things that have generally worked in the past don't necessarily mean people will like it in the future.
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So if I understand correctly, the claim is "men want admirable characters" and "women want (normal) relatable characters"?
Short answer: I can't speak for men, but women definitely want both.
I'm sure you're familiar with the concept of a Mary Sue, right? They tend to show up in amateur fiction written by young girls, and I think their existence proves that there is certainly some desire among women for admirable relatable characters.
An experience that I (and many of my friends) had growing up was thinking, "This series is so great... you know what would make it better? A character like [insert self] who's super cool and beautiful and [basically everything we wanted to be]..."
Since we couldn't see ourselves in the characters already in the show, we would create Mary Sue characters to serve the roles we wanted to see in the story. And maybe embellish a bit in the process...
Now personally? As an adult female reader, I like characters that surprise me. They can surprise me by doing things that no ordinary person would do (quirky personality, aberrant behavior, strange reactions) or by relating to me on a level I didn't think was possible.
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