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There is a story that in the early days of Fonzi from Happy Days, a network exec said he wanted The Fonz to lose his leather jacket cause it made him look like a punk. The head writer agreed, but ...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/30904 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
There is a story that in the early days of Fonzi from Happy Days, a network exec said he wanted The Fonz to lose his leather jacket cause it made him look like a punk. The head writer agreed, but on condition that Fonzi could use the outfit if he was on his motorcycle, because it's legit safety equipment and they didn't want to have people dying in bike accidents because of it. The execs agreed and the head writer left, went immediately to his writing staff, and told them to never write a scene where Fonzi was not just getting off his motorbike or just about to get on it. Later, when they clearly won the jacket problem, they made an episode featuring a one off cop trying to arrest anyone who wore leather jackets because they were punks, which ended with Ritchie convincing the majority of the cast that they should all take up the fashion. Point is, just because the editor wants the design, doesn't mean you can't write around the editorial mandate in protest... maybe do what another poster said, leave the hoodie for situational events and when he proves successful, do a story where the real reasons you wouldn't wear a hoodie are discussed.