Ideal blog post size and frequency
Especially when you consider pro-blogging, or blogging with a definite aim and niche, what is the ideal word count to stick around for your average article, and how often is it a good compromise to blog, as to keep your audience coming for more but not overwhelm them?
Are there days in a week better to publish posts, and is it really important to stick always to the same weekdays?
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If there are any "rules" at all, they are domain dependent.
Unlike in printed chapter lengths, counting words in blog is simple, isn't it? Just look at some blogs comparable to yours, and emulate them.
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Length: Max. 300 words for me. No limit on images and the works.
Frequency: As a rule, post a blog every time you feel strongly about something, and do it while it's hot. Readers love topicality and passionate writing.
If there are thumb rules, I would not want to know of any that distract me from saying what I want to when I want to (and all that I want to).
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I concur that you should post at least once a day, to keep your audience returning. How long each post should be is dependent on your audience and your content (and your willingness/time to write, of course).
Take a look at the vast differences in posting frequency and length at Freethought Blogs. Camels With Hammers frequently veers into tl;dr territory, PZ and Ed Brayton usually post many many short entries with additional links, and Greta Christina goes from two-photo posts to lengthy analyses to recipes. Each blog has its own audience (there's obviously a lot of overlap, but they're not identical), and each audience has its own preferences.
Once you build an audience, ask them for feedback. Until then, write however much or little makes you feel comfortable.
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