Would a paid-for review from Kirkus give me real insight into quality of my manuscript?
As an amateur writer who has just finished my first manuscript, I want a qualified, non-biased, and thorough opinion on whether what I've written is any good.
I recently heard about a service offered by Kirkus where I can pay about $400 or $500 to receive a "professional review" of my manuscript. Kirkus dangles the possibility that the review might be read by someone important, leading to publishing offers -- but for now, I'm more interested in getting the pro-caliber feedback than the long-shot at exposure.
So is it worth it for me -- a hopeful upstart with my first manuscript in hand -- to pay for a Kirkus review? Again, what I'm interested in is the feedback, not the potential exposure.
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It's really good that you're looking for professional critique - that's a really helpful thing to have! However, a Kirkus book review might well be the wrong address.
Kirkus Reviews
A Kirkus review exists to help people find books they want to read, or to choose whether or not to buy a particular book. What you're looking for is a critique - feedback highlighting both the faults and merits of your particular book. The two goals may be somewhat related, but for $400 and upwards, you can do a whole lot better than "somewhat related."
I've just browsed some of the Kirkus indie reviews. Look at those and see if that's the type of criticism that you think you'll find helpful. Notice that in general, the reviews are half a simple description of the book - not very important to you, but extremely important to people who want to know "what the book's about" - and half opinion as to what in the book works and why, mostly in general terms addressing the novel as a whole rather than going in-depth to characters, scenes, etc. That's not unhelpful. But it's not a whole lot, either.
In addition, a serious concern is how reliable the Kirkus indie reviews are. The ones which I've browsed often portray their books as a mixed bag, with some things done well and others serving as flaws - so this isn't a "buy a glowing review" scam. But even mixed reviews can be suspect. The tone, phrasing and generality of many of the partially-positive review makes me suspicious that "the good stuff" is simply "the least bad stuff," portrayed positively so that the reviews don't all come off as excessively negative.
This suspicion is acute because Kirkus is pitching to self-publishers here, not to readers. When your target audience is readers and book buyers, you succeed most if they come to trust your reviews. When your target audience is self-publishers, you succeed if they think they're getting good publicity for their books. Note how the Indie reviews are held seperate from the regular ones - they're aimed at two different segments. So, if you consider pursuing such a review for feedback purposes, then you really want to check out how reliable the reviews are. Maybe read a couple reviewed books yourself, and see if the reviews match; at very least look for unbiased reviews elsewhere.
Non-Kirkus Reviews
Those are all reasons Kirkus sounds to me like a poor option for feedback (for publicizing your book, that's a whole different story, which I won't get into here). Here's are two suggestion I think might be more appropriate.
Firstly, you started out asking for qualified, non-biased, and thorough feedback. How about two out of three? There are many venues for getting your work critiqued by fellow writing enthusiasts. I'm personally a big fan of the Critters workshop, which has a well-established track for getting novel critiques. If you've never been in a workshop or a critique circle before, you might be surprised how helpful they can be. Readers may not be "qualified" editors, but they read and love their genre - they're the type of reader you're writing for, so at very least, they can be a great guide to whether you're getting across what you'd like to, and what impressions random readers have from your work. And these aren't random readers - these are readers who write, and some of them know a little about it. Of course, if you get somebody whose criticism resonates with you, then you'll find that incredibly helpful, even if it's not professional-level. A lot of feedback from a hobbyist beats a few lines of feedback from a pro.
Similarly, you can probably find friends and acquaintances who can be a big help (if you haven't done so already). What's most important is that (A) they be somebody whose opinion you respect, and (B) they thoroughly understand that you prefer honest criticism, even if harsh. When soliciting feedback, what's most important isn't suggestions for improvement - most amateur suggestions will not be immediately helpful or beneficial. What's important is understanding what the reader's response to the book was. That's what they can report on unerringly; how you can improve your work to get better responses is an issue for later.
Again, these might not be qualified critiques, but they're extremely helpful in gauging where your writing stands. Jumping to a professional review without getting more modest, accessible feedback is a waste - because really, why not get both? And why not get the expensive feedback after you've made as many improvements as you can with the free stuff?
Secondly, consider hiring an editor. Editors and reviewers hire out same as everybody else; find somebody who can do the job you need, rather then the job Kirkus is offering. Offhand, two blogs I follow do review work for pay, Nancy Fulda and Mette Ivie Harrison. I'm not recommending these two specifically (one of them isn't even an option - Nancy Fulda only accepts new clients by reference), but they can give you an idea of what services to look for and what kind of prices to expect. If you go this route, WATCH OUT FOR SCAMS.
Any way you wind up choosing, best of luck, with this piece and with future ones!
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I have just been through the experience of having obtained a Kirkus Review. I paid for the expedited version. I feel violated. The review was worse than disappointing. The review gave an introductory somewhat inaccurate plot summary, and then added some comments that were so damaging that they would guarantee that no-one would want to read the book. The comments were distorted. For example, the book was a memoir and I describe a legendary London folk club where many famous singer-songwriter musicians were discovered. The reviewer states that the people that I met in this place were "increasingly notorious." I wrote to Kirkus to complain that this was very inaccurate and I got a response that it was the subjective view of their qualified reviewer. This changes the entire thrust of the book from a young girl finding mentors and role models to a young girl being corrupted by disreputable people. Basically, the review was a joke, and you could almost hear the staff at Kirkus laughing as they took my money and gave me a handful of beans in return. There should be laws against this. What I experienced was fraud. I would have understood if the review had been legitimately critical of real flaws -- but it was more along the lines of being insulted, and they refused to change the insulting wording, stating that it was in their contract that it was subjective. My view is this: if a company promises to help a writer get all kinds of amazing offers and they cannot deliver - they will invent a reason to pan the work.
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I obtained a Kirkus review at the suggestion of my publisher. While the review was not bad, as far as my book was concerned, it instantly became apparent that this reviewer had no idea what he was doing and did not have a clear understanding of literary genres. (He reviewed a historical fiction novel as if it were a biography and a history book.) He missed major sections of the book and misstated facts in comparing it to other books on the same topic. I suspect my reviewer was a first or second year college student. Obviously, a writer can’t stop Kirkus from reviewing a book if they choose to do so, but I would say do not invite or request it. Based upon the skill level of the reviewer I have seen you would be far better off to have it reviewed by a literature professor or another person qualified to review it properly.
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