Is it a bad idea to use a culture-specific word in the title of a story?

I wrote a short story long ago called The End of the World. I thought the title was too common so I renamed it to The Kid with the Gigaku Mask and the End of the World. But then, I found that title to be too long, so I just left it as The Kid with the Gigaku Mask.

I'm clear that no Western reader would know what a gigaku mask is, but I think at least, they will know that is something related to Japan.

I'm asking this because at first, I thought it was a bad idea to use a culture-specific word in a title. But judging from the number of views I got in comparison with my other stories, I think I was wrong.

Well, anyway, is this a bad or a good idea to have titles like this (in terms of marketing)?

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Is it a bad idea to use a culture-specific word in the title of a story?

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