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I wrote a short story long ago called The End of the World. I thought the title was too common so I renamed it to The Kid with the Gigaku Mask and the End of the World. But then, I found that title...
#3: Attribution notice added
Source: https://writers.stackexchange.com/q/8182 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
I wrote a short story long ago called _The End of the World_. I thought the title was too common so I renamed it to _The Kid with the Gigaku Mask and the End of the World_. But then, I found that title to be too long, so I just left it as _The Kid with the Gigaku Mask._ I'm clear that no Western reader would know what a gigaku mask is, but I think at least, they will know that is something related to Japan. I'm asking this because at first, I thought it was a bad idea to use a culture-specific word in a title. But judging from the number of [views](http://alexandrochen.quora.com/Short-Story-The-Kid-with-the-Gigaku-Mask) I got in comparison with my other stories, I think I was wrong. Well, anyway, is this a bad or a good idea to have titles like this (in terms of marketing)?